On the 18th of May 2024, we curated and delivered SQUATWOLF's 8th birthday in grand style with the incredible SQUATWOLF GAMES. This first-of-its-kind event was held at the stunning Sheraton Jumeirah Beach Resort, JBR, and it was nothing short of spectacular.

COREUNITY Festival 2024

Core Direction brought to life the COREUNITY Festival with Dubai Calendar and Dubai Sports Council, transforming the serene landscapes of Hatta into a vibrant hub of energy from February 23-25, 2024....

DHA - Sustainable Health

On November 24th and 25th, we had the pleasure of curating a dynamic and inspiring event for the Dubai Health Authority (DHA) at the iconic Mohammed bin Rashid Library. The event successfully educated, motivated, and inspired visitors to pursue a more active...

Dubai Fitness Challenge 30X30

Set for October 28th, 2023 the 30-Day fitness challenge will once again call on the city to collect their 30 minutes of activity for 30 days to contribute to the goal of creating the most active, fit and healthy city on the face of the planet.

8 Core Habits Towards a Healthier YOU!

Core Direction is the app committed to empowering you on your path to a fitter, healthier, happier you. Through our carefully crafted features, we empower you to embark on a guided wellness journey every waking day.


In January 2023, Core Direction curated and delivered a first of it's kind Wellness Festival at Wadi Hub by Hatta Resorts. The camping style festival combined community, music & movement in the Hatta mountains.

DFC - Emirates Airline

DFC 2022 saw Core Direction partner with Emirates Airlines as their official Dubai Fitness Challenge technology. Over 8000 users joined the challenge which saw users who we're able to log their 30x30 gifted a free flight home from the airline.

Bluewaters Island Community Activations

Bluewaters Island has been using the Core Direction platform to manage it’s community activations since DFC 2022, since then the platform has brought over 2000 people to Bluewaters island for a variety of different fitness themed activations.

Expo Sports City & Dubai Fitness Challenge

In October 2022, Core Direction joined the Royal Commision of AlUla & HQ Worldwide Shows for the second time to deliver the Five Senses Sanctuary as part of the AlUla Wellness Festival. Core Direction sourced and managed over 50 talents ...

Five Senses Sanctuary

Core Direction helped to make history in March 2022 by successfully delivering the first wellness project of its kind in Saudi Arabia. The one-of-a-kind 10 day wellness festival featured some of the worlds best wellness talent and was the first of its kind in the region.

Expo 2020 Dubai

Learn how Core Direction got involved with EXPO 2020 Dubai, dubbed the greatest show on earth to deliver one of a kind fitness events with some of the worlds biggest wellness talent

Yogafest Dubai

Core Direction are proud to be the exclusive booking partner for Yogafest Dubai. The Middle East’s largest outdoor wellness and eco-conscious event is returning for it's 10th edition.

Dubai Fitness Challenge 2021

The Dubai Fitness Challenge, featuring the famous #Dubai30X30, is an annual celebration of the world of fitness in the #UAE. Core Direction’s part in the 2021 Dubai Fitness Challenge has reinforced our stance as an industry leading technology & events business.