Bluewaters Island, a lively lifestyle destination in Dubai, has been using Core Direction's platform to manage its community activations since the Dubai Fitness Challenge 2022. The platform has already brought over 2000 people to the island for a range of fitness-themed events, and the campaign is set to continue throughout 2023.

As part of their marketing strategy, Bluewaters Island turned to Core Direction to provide the platform for their community activation events. The series of fitness-inspired events designed to raise awareness and foot traffic to the island kicked off with the Dubai Fitness Challenge.

Core Direction offers Bluewaters Island a unique business profile to showcase upcoming events and activities linked to a booking and attendance management platform, event curation and management services, a network of expert instructors, and an active user database of over 20k users interested in fitness, health, and wellness.

All the activities offered by Bluewaters Island are free to join and attend, requiring only booking on the Core Direction platform. During Dubai Fitness Challenge 2022, Bluewaters Island ran activities six days per week to help participants achieve their 30 minutes of activity for 30 days.

The events offered by Bluewaters Island included Zumba Party, Santa's Zumba Party, Yoga Flow, Run Club, HIIT Workout, and Bhangra Burn. These events connected people of all ages and backgrounds on the island and encouraged them to lead a healthier lifestyle.

Zumba Party: A Latin-dance inspired cardio workout, proved to be a popular choice for an evening workout on Bluewaters Island.

Santa’s Zumba Party: A festive themed event featuring a dancing Santa underneath a colossal 45 ft Christmas tree that was brought in for the festive period on Bluewaters.

Yoga Flow: A sunrise vinyasa yoga class overlooking the ocean, was a peaceful way to start the day.

Run Club: Hosted by sub 3-hour marathon runner Sami Anis, was a social run around the scenic Bluewater Island.

HIIT Workout: A high-intensity workout set under the world's largest observation wheel, making the hard work all the more rewarding.

Bhangra Burn: A fun Bhangra themed cardio workout led by Hardy Singh and his team, was a popular event for families on the island.

The Bluewaters campaign will continue throughout 2023, and planning has already commenced on this year's upcoming Dubai Fitness Challenge. If you're interested in joining some of the free activities being held at Bluewaters Island, visit With Core Direction's platform, Bluewaters Island is promoting a healthier lifestyle and providing its visitors with unique experiences