Last Updated: August 17, 2021
- our consumer-facing web-app (“Core Direction Web-App”),
- our consumer-facing website (“Coredirection.com”),
- our online business management software products (“Software Service”),
- our social media pages,
Collectively the “Core Direction Services”.
1. Defined Terms
“End User” means any individual who interacts with the Core Direction Services, including users of our web-app applications such as the Core Direction Web-app, and individuals who book appointments, purchase services and otherwise interact with our Subscribers through the Core Direction Services.
“Other Information” is any information that does not reveal your specific identity or does not relate to an individual, such as usage data not linked to any unique identifiers.
“Personal Information” means data that relates to or about an identified or identifiable natural person or, where applicable, household as defined under relevant law. This may include information such as name, postal address, telephone number, email address, or unique online identifiers.
“Subscriber” is any business or entity that subscribes to (or otherwise accesses or uses) our Software Service, including any staff, employees, consultants, advisors, or independent contractors accessing the Core Direction Services on the Subscriber’s behalf.
2. Categories of Personal Information
While the Personal Information we collect varies depending upon the nature of the Core Direction Services provided or used and our interactions with individuals, Personal Information we may collect or obtain includes:
- Contact details (e.g., name, address, email, telephone number, which may include third party emergency contact information),
- Personal details (e.g., date of birth, education, nationality),
- Financial and transaction data (e.g., purchase history, account information, shipping and billing information, including credit card information etc.),
- Health and fitness tracker data collected from heart rate monitors and other performance monitoring activities,
- Other Core Direction Services related data (e.g., customer requests, statistics, etc.),
- Geolocation data with your permission (e.g. geolocation data sent via a mobile device),
- Online identifiers (e.g. IP address, Device IDs, etc.), and
3. How We Collect Information
- Through the Core Direction Services
We collect information about you whenever you use the Core Direction Services, for example:
- If you are an End User, when you create an account on the Core Direction Web-app or through Coredirection.com, we may ask for Personal Information such as your name, email and postal address, social media account ID, and Other Information you may provide with your account.
- If you are an End User interacting with the Core Direction Services through a Subscriber, we also collect Personal Information that you provide to the Core Direction Services when you initiate a transaction or otherwise engage with the Subscriber, such as to book an appointment, make a purchase, or respond to a marketing campaign.
- If you are a Subscriber, when you sign up for our Software Service, we ask for your company name, address, phone number, email, credit card information, tax identification number, and other information about your business, as well as names and email addresses of authorized individuals on your account. If you attend one of our events (e.g., a tradeshow, webinar, or training), we may ask for your feedback, contact details or other information to follow-up with you, such as sending you marketing communications consistent with your choices.
- We collect information about you when you interact with the Core Direction Services. For example, if you initiate a transaction through the Core Direction Services, such as a purchase, we may collect information about you, such as your name, email, phone number, address, credit card information, as well as any other information you provide in order to process the transaction. This information may be shared with others for the same purposes. We encrypt credit card numbers using industry standard technology. We may also collect other Personal Information at the request of the Subscriber you are transacting with or through. We may also store information that your computer or mobile device provides to us in connection with your use of the Core Direction Services, such as IP address, operating system, device ID, and device type.
- We may collect information about others from you, including your emergency contacts, and only use this information for the reason it was provided.
- We and our service providers collect information about your location when you use or access Core Direction Services. The degree of precision of the location data varies depending on the source of such information. Those sources include:
- Data from your device through settings you activate:
- Other location sources:
- IP address
- We collect and use this location-related data in order to
- Provide you with services you have purchased or requested
- Deliver content that is relevant to you based upon your location
- Deliver marketing or ad content that is relevant to you based on your location
- Protect against abuse or misuse of services or of your account
- Improve our site and services
- You may disable the collection and use of your location data through your browser-, operating system- or device-level settings. Consent concerning location data may be withdrawn at any time by changing these settings.
- From other sources
- In addition to the information we collect from you through Core Direction Services, we may receive information about you from other sources, such as public databases, strategic and joint marketing partners, social media pages and platforms, people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties. For example, if you elect to connect your social media account to your Core Direction Web-app account, certain information from your social media account may be shared with us, including information that’s part of your profile or your friends’ profiles. We may also collect other Personal Information through the Core Direction Services under the direction of our Subscribers.
4. How Personal Information May Be Used
We may use your Personal Information for legitimate business purposes, including:
- To provide the functionality of Core Direction Services and related support.
- To create, and administer accounts, fulfill and record transactions, and provide you with related assistance (e.g., technical help, answer inquiries relating to Personal Information, etc.).
- To send administrative information to you, for example, information regarding our services and changes to our terms, conditions, and policies.
- We will engage in these activities to manage our contractual relationship with you, with your consent, and/or to comply with a legal obligation.
- To provide you with marketing and promotional materials and opportunities and facilitate social sharing.
- To send you marketing communications and offer other materials that we believe may be of interest to you, such as to send you newsletters or other direct communications.
- To share information with other marketers (and their service providers) to permit them to send you marketing communications, consistent with your choices.
- To allow you to participate in sweepstakes, contests or similar promotions.
- To facilitate social sharing functionality if you choose to do so.
- We will engage in this activity with your consent, to manage our contractual relationship with you, or where we have a legitimate interest. (Note: Health and fitness tracker data that is obtained via third parties will not be used for this purpose).
- For reporting and trending.
- To better understand you and our other users, so that we can tune and personalize our offering.
- For trending and statistics, and to improve our products and services
- We will engage in this activity because we have a legitimate interest.
- To accomplish our business purposes.
- For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements.
- For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft.
- For responding to legal duties, such as requests from public and government authorities.
- To defend our legal rights or those of others.
- We will engage in these activities to comply with a legal obligation or because we have a legitimate interest.
In addition, Core Direction shares users' booking information, which includes; first and last name, email address and telephone number with the relevant facility in order to facilitate and complete the booking or service. This information may also be disclosed to our staff for the analysis and support of your use of the website.
To the extent that we process your Personal Information based on your consent, you may withdraw your consent at any time.
5. What and How Personal Information May Be Disclosed
Certain privacy laws require that we disclose certain information about the categories of Personal Information (as defined by applicable law) that we have disclosed for a business purpose as well as the categories that we have “sold” as defined under applicable law.
Disclosed for a business purpose. In general, we may disclose the following categories of Personal Information (as described above in more detail) to our Partners and Service Providers to provide the Core Direction services:
- Contact details,
- Personal details,
- Financial and transaction data,
- Health and fitness tracker data collected from heart rate monitors and other performance monitoring activities,
- Other Core Direction Services related data,
- Geolocation data,
- Online identifiers, and
- Cookie-related data.
We do not sell your data.
We may disclose your Personal Information:
- To our integrated partners and service providers who provide services to us or to our Subscribers, such as website hosting, data analysis, payment processing services, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, credit card processing, auditing and other similar services.
- To our Subscribers if you are an End User and are using our Core Direction Services to interact with that Subscriber. Please contact the Subscriber you interact with directly for more information on that Subscriber’s privacy practices.
- To third parties to permit them (or their own customers) to send you marketing communications, consistent with your choices.
- To sponsors of sweepstakes, contests and similar promotions, consistent with your choices.
- To you, through message boards, dashboards, challenges, chat, profile pages and blogs and other services to which you are able to post information and materials, including as described in the sections below titled “Testimonials, Ratings and Reviews” and “Public Forum.”
- To other website users as well as to your social media account provider, in connection with your social sharing activity, such as if you connect your Facebook account to your Core Direction account or our social media pages.
- In the context of a corporate transaction. If Core Direction is involved in a sale or business transaction (e.g., merger or acquisition), Core Direction will retain a legitimate interest in disclosing or transferring your Personal Information to other parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), including in any negotiations leading to such. Such parties may include, for example, an acquiring or target entity and its advisors.
Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use it for all the purposes for which we use and disclose Personal Information. In some instances, we may combine Other Information with Personal Information. If we combine any Other Information with Personal Information, we will treat the combined information as Personal Information.
6. Privacy Rights regarding your Personal Information
This section provides specific information for California residents, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”) as well as other jurisdictions and regulations that allow for individual privacy rights such as the European Economic Area, the United Kingdom, and the General Data Protection Regulation (“GDPR”).
Explanation of Individual Rights
Right to a Copy/Access or Portability: You may have the right to request, free of charge, a copy of the specific pieces of Personal Information that we have collected about you in a readily usable format that allows you to transmit this information to another entity without hindrance.
Right to Know: You may have the right to request, free of charge, that we provide certain information about how we have handled your Personal Information, including the categories of Personal Information collected; categories of sources of Personal Information; business and/or commercial purposes for collecting your Personal Information; categories of third parties/with whom we have shared your Personal Information; and whether we sell any categories of Personal Information to third parties (however, we do not sell your Personal Information).
Right to Deletion: You may have the right to request deletion of your Personal Information that we have collected, subject to certain exemptions. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion). We may also retain residual information, such as records to document that your request has been fulfilled.
Right to Non-Discrimination: You may have the right not to receive discriminatory treatment on the basis of exercising your privacy rights under applicable law.
Right to Correct/Rectify: You may have the right to rectify any incorrect Personal Information we may hold about you.
Submitting a Request
Where applicable law allows for such a right, if you would like to request to access, correct, object to the use, restrict or delete Personal Information that you have previously provided to us, or if you would like to request to receive an electronic copy of your Personal Information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may submit a request through the Core Direction Services themselves or contact us at [email protected] with the subject line "Data Subject Request". We will respond to your request consistent with applicable law.
If you are an End User you may, depending on the Core Direction Service utilized, be able to access, correct or request deletion of Personal Information that you have previously provided to us through your online customer account. These Data Subject Requests and other rights, including objection, restriction and portability (to the extent this right to data portability is provided to you by applicable law), can also be made directly to the relevant Subscriber.
For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. Where applicable law allows for an authorized agent to submit such a request, please contact us at [email protected] with the subject line "Data Subject Request – Agent Request" and someone will be in touch with the agent and the End User to verify the request. We will try to comply with your request as soon as reasonably practicable. Moreover, where you are an End User, Core Direction may need to forward your request and refer you to your Subscriber who may be better placed to address your request.
If you are under 18 years of age and a user of the Core Direction Services, you may also be entitled to ask us to remove content or information that you have posted to the Core Direction Service by submitting a Support Request. Please note that your request does not ensure complete or comprehensive removal of the content or information if doing so infringes on the rights of another user.
If you are an End User of one of our Subscribers and would no longer like to be contacted by one of our Subscribers, or would like to request the exercise of a right as set out above in relation to Personal Information held by a Subscriber, please contact the Subscriber directly.
7. Your choices regarding our use and disclosure of information
Except for health and fitness tracker data that is obtained via third parties, information we collect may be used by Core Direction for marketing purposes such as one-off promotional emailing, mobile text messages, direct mail, and sales contacts. We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes. You may:
- Opt-in or opt-out from receiving electronic communications from us: If you are a user of the Core Direction Web-app or coredirection.com and no longer want to receive marketing-related emails or mobile text messages from us on a going-forward basis, you may opt-out of receiving these marketing-related emails or mobile text messages by changing your preferences in your account settings or following the unsubscribe prompts from within the messages themselves. If you have provided your information to Core Direction, and opt-out, Core Direction will put in place processes to honor your request. This may entail keeping some information for the purpose of remembering that you have opted-out.
- Consent to sharing of your Personal Information with unaffiliated third parties for their (or their customers’) direct marketing purposes: We only share your Personal Information with unaffiliated third-parties for their marketing purposes when you have consented to the sharing. We do not share data with unaffiliated third-parties in the absence of your consent and such consent will only be valid for a single data transfer. To address what these unaffiliated third-parties do with your data once you have consented to the sharing, please contact the third-party to learn more about your choices.
We will try to comply with your request(s) as soon as reasonably practicable. Please also note that if you opt-out of receiving marketing-related emails from us, we may still send you messages for administrative, transactional or other purposes directly relating to your use of the Core Direction Services, and you cannot opt-out from receiving those messages.
Our Web-app may also send push notifications to your mobile device, provided you consented to this. If you have previously consented to receiving push notifications and no longer wish to receive them, you can also turn push notifications off at the device level. The applications may also request access to your device’s calendar application, storage, Bluetooth, camera, and microphone. If you have previously allowed access to your device’s calendar and no longer wish to allow access, you may edit the application settings at the device level.
8. Tracking and Advertising
9. Social Media Features and Widgets
10. Public Forum
Our websites offer publicly accessible message boards, blogs, and community forums. Please keep in mind that if you disclose Personal Information through Core Direction public message boards, blogs, or forums, as offered through the Core Direction Services, this information may be viewed, collected and used by others. To request removal of your Personal Information from our blog or community forum, please submit a Support Request. In some cases, we may not be able to remove your Personal Information or some content (if, for example, it is reposted by another user), in which case we will let you know if we are unable to do so and why.
11. Sign-In Services
You can log in to some of the Core Direction Services using sign-in services such as Apple, Facebook Connect, Google or an Open ID provider. These services will authenticate your identity and provide you the option to share certain Personal Information with us such as your name and email address to pre-populate our sign-up form. Some services like Facebook Connect give you the option to post information about your activities on our websites to your profile page to share with others within your network. In addition, when using some of our mobile applications we may allow you a chance to tell friends about our services by accessing the contacts in your Facebook or other social media account.
12. Testimonials, Ratings and Reviews
If you submit testimonials, ratings or reviews to the Core Direction Services, any Personal Information you include may be displayed in the Core Direction Services. If you want your testimonial removed, please submit a Support Request.
We also partner with service providers to collect and display ratings and review content on our web sites.
13. Payment Processors
Where a third-party payment processor is utilized as a sub-processor, we have implemented appropriate onward transfer safeguards over your Personal Information. See Section 23 for a list of sub-processors and their applicable privacy policies.
14. Links To Other Websites
Please note that we are not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any Personal Information you disclose to other organizations through or in connection with the Core Direction Services, including our social media pages.
15. Data Retention
We will retain your Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you and provide the Core Direction Services to you (for example, for as long as you have an account with us or keep using the Core Direction Services);
- Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
- Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
16. Security of Your Information
The security of Personal Information is a high priority at Core Direction. We seek to use reasonable technical, administrative and physical safeguards designed to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have any questions about the security of your interaction with us please refer to our Security Policy
17. Use of Service By Minors
The Core Direction Services are not directed or targeted at children under the age of sixteen (16), and we request that they do not provide Personal Information through the Core Direction Services.
18. International Transfers
The Core Direction Services are controlled and operated by us from the United Arab Emirates and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United Arab Emirates. Your Personal Information may be stored and processed in any country where we have facilities, namely the United Arab Emirates, or in which we engage service providers, and by using the Core Direction Services you understand that your information will be transferred to countries outside of your country of residence, including the United Arab Emirates, which may have data protection rules that are different from those of your country and whose laws don’t provide the same level of protection as in the European Economic Area (“EEA”) or UK. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.
Some non- EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en). For transfers from the EEA to countries not considered adequate by the European Commission (the United States) we have put in place adequate measures, such as standard contractual clauses (based on the clauses published at http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX%3A32010D0087, a copy of which can be obtained by emailing [email protected], see below) and/or participation in the Swiss-U.S. Privacy Shield to protect your Personal Information in the U.S as further explained below. You can consult our Privacy Shield certification at https://www.privacyshield.gov/participant?id=a2zt0000000TOHGAA4&status=Active.
19. Sensitive Information
We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g. information related to racial or ethnic origin, political opinions, religion or other beliefs, genetic characteristics, trade union membership or criminal background) on or through the Core Direction Services or otherwise to us, except where explicitly requested or consented to.
20. EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield
Core Direction and its subsidiaries participate in and have certified compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. By decision dated July 16, 2020, the Court of Justice of the European Union invalidated the EU-U.S. Privacy Shield Framework. Consequently, we are relying on standard contractual clauses (based on the clauses published at http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX%3A32010D0087, a copy of which can be obtained by emailing [email protected], see below) for transfers of personal data from the EEA.
Nonetheless, and in addition to standard contractual clauses, we are committed to subjecting all personal data received from EEA member countries, the United Kingdom, and Switzerland, respectively, in reliance on each Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Frameworks, and to view our certification, visit the U.S. Department of Commerce’s Privacy Shield List. https://www.privacyshield.gov/list.
Core Direction is responsible for the processing of personal data it receives under each Privacy Shield Framework and subsequently transfers to a third party acting as an agent on its behalf. Core Direction complies with the Privacy Shield Principles for all onward transfers of personal data from the EEA, the United Kingdom, and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Core Direction is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you think your personal data has been transferred pursuant to a Privacy Shield Framework and you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
22. Contact Us
CORE DIRECTION HOLDINGS LTD.
PO BOX 214593
Dubai, United Arab Emirates
For the EEA, you may also:
- Contact our Data Protection Officer responsible for your country or region, if applicable at [email protected].
- Lodge a complaint with a data protection authority for your country or region or where an alleged infringement of applicable data protection law occurs. A list of data protection authorities is available at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.
24. Sensitive Data from Google
When accessing the Core Direction App on Android devices, Core Direction will ask users to allow us access to their phone's native health app to collect. Resting Heart Rate, Heart Rate and Daily Steps. This information is required to accuratly award users Core points within the Core Direction Platform. None of this data is shared with any third parties, or stored on our servers. It's sole purpose is to reward the user for participating in physical activity.