Be Inspired.

A health coach in your pocket! Guiding & inspiring fitness, health & happiness

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Corporate Wellness Solutions to Inspire Employee Fitness, Health & Happiness

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Industry Leading Wellness Consulting with World Class Event Curation & Delivery

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Wellness Festival

Community, Movement & Music inspired Wellness Festival

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Dubai Sports Council
Expo 2020 Dubai UAE
Dubai Fitness Challenge
Dubai Municipality
Dubai Media City
HQ Worldwide Shows
Majid Al Futtain
Dubai Holding

About Core Direction

Core Direction


Established in 2008 by founder and acting CEO, Clifford Tindell, Core Direction is a fitness, health & wellness consulting agency, events company and technology business head officed in Dubai, United Arab Emirates.

With a Dubai based team and established Pakistan, Lahore development house, Core Direction utilises world class expertise and supporting proprietary technology to stay true to its vision and mission of inspiring fitness, health & happiness globally.

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Talk to one of our Corporate Wellness Advisors today and learn about what you can do to improve your wellness programme.