Join our movement to inspire movement.

About Us

Core Direction

Join our movement to inspire movement

Core Direction is a wellness technology platform and events company connected to more than 150 local fitness businesses, collaborating with government entities, hotel groups and developers to deliver world class wellness experiences supported and attended by thousands of UAE residents and tourists.

  • We curate and deliver mass events throughout the Gulf.
  • We can provide a white labelled booking engine for mass fitness events.
  • We work with the worlds top health & wellness professionals & personalities.

Core Direction are committed to #inspiringmovement and building a community of like-minded people striving for a fitter, happier, healthier quality of life.

Join our Community

Our Partners

Dubai Sports Council
Expo 2020 Dubai UAE
Dubai Fitness Challenge
Dubai Municipality
Dubai Media City
HQ Worldwide Shows
Majid Al Futtain
Dubai Holding

Corporate Wellness

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Corporate Wellness Measured.

Connecting and inspiring employees regardless of age, gender, location, activity level or interest type. One platform for "everybody"!

  • Seamless employee onboarding, management & analytics
  • iOS & Google Play App for wearable integration, engagement & tracking
  • Discount access to hundreds of supporting sport, fitness, wellness & leisure locations
  • An on-demand library of thousands of fitness, health & wellness videos and audios
  • Home & Office based Personal Training Gift Sessions (Based on location)
Join our Movement

Partner With Us

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Leading Corporate Wellness Globally

Connecting fitness, health & wellness companies through a technology driven platform to deliver the world's leading corporate wellness programme.

  • Complete Business Management platform.
  • Facility Management Tools.
  • Connected Corporate Wellness solution.

Join the regions fastest growing corporate wellness solution and open your doors to 1000's of new clients.

Partner with us

Event Consultancy

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Curating Inspiring Events

    Want to provide a world class fitness and wellness experience that features some of the world's best talent in the fitness industry? We have a proven track record of doing just that, we can even provide you with a fully white-labelled booking solution for your event.

  • We have over 20 years in the health & fitness industry.
  • Worked on projects such as Dubai Fitness Challenge & AlUla Wellness festival.
  • Extensive network of health & wellness profesionals globally.
Let's talk about your event

Event & Festival Booking Solution

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Powered by Core Direction

    We provide a fully white labelled booking system where users can book classes, buy packages and cancel/amend existing bookings all in one place. As part of the package we also offer.

  • A white labelled Check In App used by staff to scan users into classes and activities to verify bookings and manage capacity. Downloadable on IOS & Android.
  • A backend management system to populate the frontend with activities, packages, images and text including a full reporting system for event management and success tracking.
Find out more


Marketplace Support


+971 55 814 9704


[email protected]

Business Enquiries

General Enquiries:

[email protected]

Corporate Enquiries:

[email protected]

PR & Marketing


[email protected]