About Core Direction

Core Direction

#InspiringMovement

Established in 2008 by founder and acting CEO, Clifford Tindell, Core Direction is a fitness, health & wellness consulting agency, events company and technology business head officed in Dubai, United Arab Emirates.

With a Dubai based team and established Pakistan, Lahore development house, Core Direction utilises world class expertise and supporting proprietary technology to stay true to its vision and mission of inspiring fitness, health & happiness globally.

Our Mission: #inspiringmovement

Inspiring individuals, corporates, and brands to thrive through our wellness-focused social network, community engagement platform, and health coach app.

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