2025 was a defining year for Core Direction.

From landmark wellness events and large-scale corporate programmes to the launch of our AI-powered subscription platform, this year marked a step change in how we help individuals, organisations and communities move more, move better and stay engaged.

What started as a mission to make movement more accessible has evolved into a scalable, tech-enabled wellness ecosystem and the impact speaks for itself.

2025 by the Numbers

This year, Core Direction delivered growth across participation, engagement and experience.

Movement at Scale

• +87,000 Core Direction members, growing our community by 10%
• 198 corporate and community programmes launched, expanding access to structured wellness across organisations and cities

Engagement That Adds Up

• 8.4 billion steps completed through Core Direction programmes
• 3.1 million Core Points earned, rewarding consistency, participation and progress

Experiences That Brought People Together

• 313 wellness and fitness events delivered across the year
• 23,000 people took part in live experiences, from mass participation events to intimate recovery sessions
• 26 different movement genres activated, ensuring inclusive, varied and accessible programming

Behind every number is a moment of movement, whether that’s a first workout, a team challenge, a community event or a return to consistent activity.

Iconic Experiences That Redefined What Wellness Can Be

In 2025, Core Direction pushed the boundaries of where and how movement can happen.

We delivered our first-ever Runway Run, transforming an iconic aviation setting into a large-scale fitness experience. We also hosted a spinning class on a runway,str proving that wellness doesn’t belong in one place, it belongs everywhere.

Alongside these headline moments, we delivered hundreds of events across corporates, communities and major programmes, spanning everything from running, cycling and padel to yoga, sound journeys, mobility, recovery and inclusive movement sessions.

Each experience was designed to be engaging, inclusive and operationally scalable, allowing us to repeat, refine and expand programmes across regions and partners.

From Events to Ecosystem: Launching Our Subscription Platform

2025 also marked a major evolution for Core Direction with the launch of our subscription business, powered by the latest AI technology.

Core Premium brings together:

• AI Workouts with real-time form feedback and rep counting
• AI Fitness Assessments
• AI Body Scans
• Challenges and leaderboards

All in one platform, designed to make training smarter, more accessible and measurable, anytime, anywhere.

This shift enables Core Direction to support movement beyond the event, extending engagement into daily habits and long-term behaviour change for both individuals and organisations.

Why This Matters

Well-designed wellness programmes don’t just drive participation, they drive impact.

By combining live experiences with digital challenges, data and AI-powered training, Core Direction helps organisations:

• Increase engagement and participation
• Build healthier, more connected cultures
• Measure outcomes, not just attendance
• Create inclusive programmes that meet people where they are

2025 proved that when movement is accessible, social and measurable, people show up and keep coming back.

Looking Ahead to 2026

As we move into 2026, our focus is clear:

• Scale our subscription platform
• Deliver more iconic yet repeatable wellness experiences
• Deepen partnerships with corporates, cities and communities
• Continue redefining how wellness is delivered at scale

2025 was a year of momentum.

2026 is about multiplying impact.

Thank you to our team, partners, clients, instructors and communities for moving with us and for helping shape the future of wellness.