Corporate Wellness Platform features

Boost Employee Wellbeing, Build Corporate Culture, and Drive Employee Performance.

Core Direction

Challenges & Leaderboards

Engage your employees in step challenges, active heart rate challenges or fully holistic wellness challenges that inspire and motivate and improve employee wellbeing.

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Core Premium Add-on

AI Body Composition Scanner

Get accurate body composition insights from the comfort of your own home! Measure body fat %, Lean Mass, BMI ,BMR and more. Get 2 scans per month with a Core Premium subscription

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Core Direction
Core Direction

Activity & booking management

Manage public/private events for both physical and virtual meet-ups with our social-focused booking engine & supporting check-in app.

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Data Analytics Dashboard

Maximize the impact of your corporate wellness programme with our technology's key data and insights analysis. Track ROI and continually improve your plan for optimized, focused outcomes 365 days a year.

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Core Direction
Core Direction

Build your Custom Core Direction Profile

Take full control over the branding of your profile. Upload your logo, banner image, information, useful links and more.

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Our Clients

Dubai Sports Council
Expo 2020 Dubai UAE
Dubai Fitness Challenge
Nakheel
Emaar
Dubai Holding
Dubai Municipality
Meeras
Dubai Media City
Squatwolf
Dnata
Citi Bank
HPE
HP
Marriott
Adidas
Bain

What our clients say about us

Core Direction

Positive and memorable experience for everyone involved!

We had the pleasure of working with Core Direction on the Dubai Airports 30x30 Fitness Challenge Programme. Their expertise and professionalism in organising and executing the month-long programme were truly exceptional. From seamless logistics to engaging activities, Core Direction ensured that every detail was meticulously planned and executed to perfection.

Khulood AlMarzooqi
Head - Employee Engagement & Wellbeing
Core Direction

The Centurion Warriors Challenge was a game-changer!

The Challenge motivated us to get up and move more, and the support from the team kept us accountable and energized throughout the entire month. We feel healthier, more focused, and closer to our colleagues across the globe as a result of this wonderful program. Thank you to the Core Direction team, especially to Dwayne who’s been exceptionally supportive from beginning to end of our challenge.

Joan Donayre
Wellness Champion & HR Development Executive at Centurion Group
Core Direction

Invaluable Wellness Program Partner

Since February 2024, Core Direction has been a vital asset to our wellness program. Their expertise, advanced technology, and engaging leaderboards have motivated our team and fostered a health-conscious workplace. Their swift responsiveness and inspiring professionalism have ensured our program's success. We are grateful for their genuine commitment and positive outlook.

Tatiana Georgitsis
Al Laith Marketing and Reputation Manager
Core Direction

Centurion's fitness success powered by Core Direction

The Core Direction app was instrumental in helping Centurion facilitate its global company fitness challenge, which is a huge step in building company culture. Thanks, Dwayne and the Core Direction team, for aiding in achieving that goal.

Anthony Taiwo
Director at Trido Energy Services a Centurion Company

It's Easy To Get Started..

Create Your Profile

Build your corporate community space—free.

01

Customize

Add your logo, banners, and custom URL.

02

Invite Employees

Seamlessly onboard via CSV, invite link, or domain detection

03

Manage with Ease

Oversee events, challenges, and performance through the admin dashboard.

04

Sign up to our Free Events Newsletter

Stay connected with complimentary events happening across the UAE, offering your employees valuable opportunities to engage in wellness activities at no cost to your business.