Creators of Inspiring events throughout the Middle East.
Over 20 years experience in the fitness industry.
Large network of Health & Wellness professionals globally.
At the beginning of 2023, Core Direction partnered with Dubai Shopping Festival, Wadi Hub by Hatta resorts, and Dubai Holding to create the first-of-its-kind unique camping-style wellness festival in the Hatta Mountains. The festival featured three days of Music, Movement, and Community activities facilitated by over 40 of the region's best wellness talent.
Learn more about COREUNITY, read our blogCore Direction, in collaboration with Balich Wonder Studios and HQ Worldwide Shows, helped make history in March 2022 by successfully delivering the first wellness project of its kind in Saudi Arabia. The one-of-a-kind, all-day wellness experience was inducted (or endorsed?) by The Royal Commission for AlUla and held in AlUla, one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site.
View our Five Senses Sanctuary BlogExpo 2020 Dubai saw Core Direction bring in some of the world’s most distinguished fitness, health and wellness experts and talent from around the globe. These renowned international well-being personalities delivered, epic once-in-a-lifetime experiences at Expo 2020 Dubai’s "World’s Greatest Show".
View our EXPO 2020 Dubai BlogIn 2021, Core Direction created and curated fitness and wellness activities and programming to deliver 30 days of wellness to two fitness villages: DP World Kite Beach Fitness Village and Mai Dubai Mushrif Park Fitness Village. They recruited and trained 30 full-time fitness and wellness professionals, along with onboarding 350 freelance instructors, to deliver 5,500 free bookable activities.
View DFC 2021 Blog