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inspiring events agency

We specialise in creating and curating inspiring events throughout the GCC region for government entities and large corporations. Looking for Corporate Wellness events? Click here...

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Creating, curating & delivering wellness events throughout the GCC

Event Curators

Creators of Inspiring events throughout the Middle East.

Industry Knowledge

Over 20 years experience in the fitness industry.

Extensive Network

Large network of Health & Wellness professionals globally.

#INSPIRINGMOVEMENT

COREUNITY Festival

At the beginning of 2023, Core Direction partnered with Dubai Shopping Festival, Wadi Hub by Hatta resorts, and Dubai Holding to create the first-of-its-kind unique camping-style wellness festival in the Hatta Mountains. The festival featured three days of Music, Movement, and Community activities facilitated by over 40 of the region's best wellness talent.

Learn more about COREUNITY, read our blog
Core Direction
Core Direction

The First of It's Kind

AlUla Wellness Festival

Core Direction, in collaboration with Balich Wonder Studios and HQ Worldwide Shows, helped make history in March 2022 by successfully delivering the first wellness project of its kind in Saudi Arabia. The one-of-a-kind, all-day wellness experience was inducted (or endorsed?) by The Royal Commission for AlUla and held in AlUla, one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site.

View our Five Senses Sanctuary Blog

The Greatest Show on Earth

EXPO 2020 Dubai

Expo 2020 Dubai saw Core Direction bring in some of the world’s most distinguished fitness, health and wellness experts and talent from around the globe. These renowned international well-being personalities delivered, epic once-in-a-lifetime experiences at Expo 2020 Dubai’s "World’s Greatest Show".

View our EXPO 2020 Dubai Blog
Core Direction
Core Direction

30X30

Dubai Fitness Challenge

In 2021, Core Direction created and curated fitness and wellness activities and programming to deliver 30 days of wellness to two fitness villages: DP World Kite Beach Fitness Village and Mai Dubai Mushrif Park Fitness Village. They recruited and trained 30 full-time fitness and wellness professionals, along with onboarding 350 freelance instructors, to deliver 5,500 free bookable activities.

View DFC 2021 Blog

Past Events

Yoga at the Burj Khalifa

Water Feature Yoga

Yoga at the Green Planet

Dubai Frame Yoga

5-Star Flow & Chill

Twilight Yoga at Dubai Opera

Breathe at EXPO with Manish Pole

Dylan Werner at Expo 2020

Need help with your next event?

Speak to one of our wellness event experts about creating your next inspiring event.

Our Partners

Dubai Sports Council
Expo 2020 Dubai UAE
Dubai Fitness Challenge
Nakheel
Emaar
Jumeirah
Dubai Municipality
Meeras
Dubai Media City
HQ Worldwide Shows
Majid Al Futtain
Dubai Holding