Inspiring Events

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Event Curators

Creators of Inspiring events throughout the Middle East.

Industry Knowledge

Over 20 years experience in the fitness industry.

Extensive Network

Large network of Health & Wellness professionals globally.

What's your 30x30?

Dubai Fitness Challenge

In 2021 Core Direction created and curated fitness & wellness activities and programming to deliver 30 days of wellness to two fitness villages: DP World Kite Beach Fitness Village and Mai Dubai Mushrif Park Fitness Village. They recruited and trained 30 full time fitness and wellness professionals along with the onboarding of 350 freelance instructors to deliver 5,500 free bookable activities. They also provided a standalone white labelled desktop & mobile responsive registration & booking system used by tens of thousands of DFC participants.

View our linkedin article on Dubai Fitness Challenge
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Core Direction
The First of It's Kind

AlUla Wellness Festival

Core Direction, in collaboration with Balich Wonder Studios and HQ Worldwide Shows helped to make history in March 2022 by successfully delivering the first wellness project of its kind in Saudi Arabia. The one-of-a-kind, all-day wellness experience was inducted by The Royal Commission for AlUla and held in AlUla, one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site.

View our linkedin article on The Five Senses Sanctuary
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The Greatest Show on Earth

EXPO 2020 Dubai

Expo 2020 Dubai saw Core Direction bring in some of the world’s most distinguished fitness, health and wellness experts and talent from around the globe. These renowned international well-being personalities delivered, epic once-in-a-lifetime experiences at Expo 2020 Dubai’s “World’s Greatest Show”.

View our linkedin article on Expo 2020 Dubai
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Core Direction

Our Partners

Dubai Sports Council
Expo 2020 Dubai UAE
Dubai Fitness Challenge
Dubai Municipality
Dubai Media City
HQ Worldwide Shows
Majid Al Futtain
Dubai Holding

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