Core Direction is a business committed to inspiring movement through technology, events and collaboration. There’s no half measures with us so what we do, we do well.
Over the years, we’ve partnered with a vast array of established brands to deliver team-building events and have since June 2020 created and provided our own fitness events in partnership with the UAE’s most well-known businesses; Emaar, Dubai Holding, Dubai Tourism (including Dubai Fitness Challenge), RAK Tourism, MERAAS, Nakheel, Jumeirah Group and Dubai Municipality.
In 2021, we connected with Expo 2020 Dubai and begun delivering weekly ladies only Water Feature Yoga experiences at Surreal, led by some of Dubai’s top fitness instructors. Core Direction’s aim being to bring people together to better the mind, the body and build a stronger community at home here in Dubai and further afield. This was in support of Expo 2020 Dubai's theme, "Connecting Minds, Creating the Future", which is based on the belief that bringing the world together can catalyse an exchange of new perspectives and inspire action to deliver real-life solutions to real-world challenges.
Our Expo 2020 Dubai Water Feature yoga experiences have evolved tremendously and Core Direction have curated a list of pre-approved event concepts which involves screening, shortlisting and bringing in some of the world’s most distinguished fitness, health and wellness experts and talent from around the globe. These renowned international well-being personalities have and will deliver the most epic once-in-a-lifetime experiences at Expo 2020 Dubai’s "World’s Greatest Show".
BREATH at Expo 2020 Dubai – 9 January 2022
Yoga guru Manish Pole delivers an open-air breathwork and guided meditation community event at Expo Sports Arena. Steeped in the tradition of yoga and meditation and yet incorporating neural research - to teach a global audience the mindful benefits of celebrating life daily, Manish, along with supporting ancient healing sounds delivered by percussionists transports and revitalises participants.
DANCE at Expo 2020 Dubai – 16 January 2022
U.S. Fitness Pop Star, The Fitness Marshall also known as Caleb Marshall delivers Dubai’s first mass dance fitness concert where Expo 2020 Dubai visitors learn the dance choreography of chart topping tunes. Caleb, along with his two leading ladies welcome and celebrate every age, size and ability. So no matter where you are in your journey, you have a place with them on the dance floor learning their easy-to-follow dance routines.
After building The Fitness Marshall YouTube channel to over 3.5 million subscribers and 540 million views (yup, you read that right!), Caleb began teaching live cardio concerts around the world to sell-out crowds, and over the past year has become one of YouTube’s top creators utilising the membership feature to offer exclusive long form workouts for his members all around the world.
YOGA SHOWCASE at Expo 2020 Dubai – 29 January 2022
The UAE’s top wellness gurus invite Expo 2020 Dubai visitors to embark on a 2 hour exploration session of the mind, body and soul.
Beginning with a guided meditation and breathwork practice delivered by Vanessa Roux, yogis then move into a Vinyasa yoga flow with Sarah Medina. Partway through the movement, a special inversion challenge is delivered by handstand balance guru Neha Duseja. A gentle Vinyasa closes the practice before Vanessa Roux sends the sound vibrations of Tibetan and Crystal Bowls through the crowd as participating yogis are transported to explore the depths of their souls with a 30 minute sound journey.
HIIT SHOWCASE at Expo 2020 Dubai – 30 January 2022
Dubai’s top HIIT brands come together with a collaboration aimed at motivating and inspiring the city to sweat together for a 2 hour mashup of HIIT workouts delivered by a team of fitness rockstars from BARE, BARRY'S, 1BEAT, BLITZ by GymNation, CRANK and UNDERDOG.
These energetic brands all join forces to deliver multiple 10-15 minute bodyweight calorie burning workouts designed to elevate your heart rate, tone every inch of your body and leave you with enough endorphins to power you through the work week ahead. To ramp up the vibes, motivation and inspiration, a live DJ delivers banging tunes and world class anthems.
ZUMBA CONCERT SHOWCASE's at Expo 2020 Dubai – 5 & 12 February 2022
EXPO 2020 Dubai brings the Zumba, Dance, Fitness & Family community together on 2 separate weekends for a fun and inspiring Zumba concert supported by a team of 8 local Zumba superstars. It's FUN! It's FITNESS! It's ZUMBA!
EXPO YOGA ROCKS – 6 February and R&B INSPIRED YOGA – 12 February 2022
The Expo 2020 Sports Arena welcomed a Rockstar team of yoga gurus - Amanda Chamberlain, Neha Duseja & Dionne James - on Sunday February 6th to deliver a Rock music 🎸 inspired 90 minute Vinyasa yoga flow with some inversion play!
A true showcase of how movement and music can provide the ultimate inspiration for a fit & healthy lifestyle while attendees flowed to rock anthems of the 80’s and 90’s dropping acoustic hits like Guns & Roses ‘Sweet Child of Mine’, Metalica’s ‘Nothing Else Matters’ & Disturbed ‘Sound of Silence’.
Following on from such a successful event, Expo Sports Arena hosted a R&B music inspired 90 minute Vinyasa yoga flow the following Saturday, February 12th - led by yogis Dionne James, Amanda Chamberlain and Zeina Assaf.
COMING TO EXPO 2020 DUBAI IN MARCH… Be sure not to miss the last 4 events before Expo 2020 ends on March 31st. There are also Water Feature Yoga sessions every Monday at 9:30am for the remainder of March.
DYLAN WERNER FITNESS SPECIALylan Werner Fitness Special – 15 March 2022
We are chomping at the bit to bring male international yoga celebrity Dylan Werner to Expo 2020 Dubai. Dylan is a former U.S. Marine Corps firefighter and wrestler turned world-famous yoga instructor.
After completing a tour of Iraq he spent eight years as a paramedic and firefighter in California. He then found yoga through martial arts, eventually deciding he wanted to dedicate his life to the practice.
Dylan guides yogis through an inspiring yoga flow followed by yoga Nidra to close the practice all the while acoustic chimes of handpan and qanun reverberate throughout the crowd.
TANDAV MOVES & BOLLYWOOD MOVES – 19 March 2022
Bollywood celebrates the rich cultural storytelling traditions of India. This is epitomised in the bringing together India's timeless arts of yoga, Tandav dance and meditation from 9:30-11am on Saturday, 19th March. EXPO 2020 visitors will experience Shiva Tandav beats designed to raise one to ecstatic states of meditation interspersed with live classical vocals.
Later the same day, the ultimate evening of Bollywood themed fitness begins at 5pm! Priti Malik, Hardy Singh and Amal Sahadevan, just to name a few, will be leading Bhangra & Bollywood themed dance sessions to music by the talented DJ Tushar.
The evening also features classes by the Desi DX Dance Fitness Team, and a Zumba Dance off!
FEEL GOOD YOGA FLOW with Kino MacGregor – 28 March 2022
Our global female yoga superstar is none other than Kino MacGregor, an American Ashtanga Yoga teacher, author, entrepreneur, influencer, inspirational speaker and video producer.
At 29 years old, Kino became one of the youngest people to receive the certification to teach Ashtanga Yoga by its founder K. Pattabhi Jois in Mysore, India.
Join Kino MacGregor to practice strength and flexibility. From flow to deep relaxation and yin. A full and happy heart awaits.
The above events are testimony to how Core Direction successfully collaborates and partners with not only the brands that appoint us on projects but all local and international industry professionals as well. The Core Direction team are a well-oiled machine and have wide reaching range to bring in the world’s most distinguished international fitness, health and wellness icons to deliver outstanding well-being events and experiences.
If you would like to chat to us about how Core Direction can assist with producing exceptional corporate events, please don’t hesitate to reach out.
In the meantime, if you'd like to see what we're up to on a daily basis, please follow us on Instagram: @coredirection.