Dubai Fitness Challenge

Trusted Corporate Wellness partner
2023 & 2024

Technology to Drive Employee Performance, Retention, Well-being & Community.

An all-in-one platform to inspire movement through Challenges, Leaderboards & Events.

Forbes

"66% of employees are experiencing burnout"

Deloitte

"70% of C-suite Executives are considering leaving their jobs"

SFM

"The average ROI for employee wellness programs is 6:1"

Johnson & Johnson

"Johnson & Johnson's employee well-being programme saved $250M"

Gallup

"Employee engagement leads to 23% higher profitability, 18% higher productivity, & 81% lower absenteeism"

McKinsey

"70% of employees say connection makes them more productive & isolation leads to burnout."

WHO

"Physical activity increases lifespan by 20% to 30%"

HBR

"Workplace Belonging results in 56% increased productivity, 75% fewer sick days & 50% less likely to resign"

Gallup

"Employees who donโ€™t feel connected are twice as likely to leave their jobs."

APA

"70% of primary care visits are related to mental health issues"

WHO

"Depression is the leading cause of disability worldwide"

Typical Companies VS Core Direction Partners

โŒ Disconnected Workforce
๐Ÿšซ No Belonging
๐Ÿ‘ฅ No Team Spirit
๐Ÿ“‰ Low Productivity
โœ… Deep Connection
๐Ÿ† Winning Culture
๐Ÿค Great Team Spirit
๐Ÿ“ˆ High Productivity
โŒ High Staff Turnover
๐Ÿ’” Feel Unvalued
๐Ÿ˜” Isolated & Lonely
๐Ÿ’ธ Salary Focused
โœ… Great Staff Retention
๐Ÿ’– Feel Valued
๐Ÿ  Feels Like Family
๐ŸŽฏ Mission Driven
โŒ Unhealthy Employees
๐Ÿค’ High Sick Leave
๐Ÿ’Š Rising Medical Costs
๐Ÿ”ฅ Work Burnout
โœ… Healthy, Happy Employees
๐Ÿ’ช Low Sick Leave
๐Ÿฉบ Low Medical Exp.
๐Ÿง˜ No Burnout

Our Clients

Dubai Sports Council
Expo 2020 Dubai UAE
Dubai Fitness Challenge
Nakheel
Emaar
Dubai Holding
Dubai Municipality
Meeras
Dubai Media City
Squatwolf
Dnata
Citi Bank
HPE
HP
Marriott
Adidas
Bain

Key Features of Core Direction

Your all-in-one solution for employee engagement and wellness.
Event Management

Seamlessly organize public or private events, whether physical or virtual. Simplify bookings with our social-focused engine and check-in app.

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Challenges & Leaderboards

Engage your teams with gamified challenges. Unify employees and build friendly competition.

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Customizable Corporate Profile

Showcase activities, challenges, and updates in your private, branded space.

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Data Analytics

Gain actionable insights. Measure engagement, attendance, and demographics to fine-tune your strategy.

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Admin Dashboard

Effortlessly onboard employees, create activities, and manage your program through a user-friendly interface.

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Marketplace Access

Enjoy exclusive deals and offers from world-class community event partners and enjoy listings of hundred of free public activites.

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Take the Quiz

Want to benchmark your employee well-being, engagement & corporate culture against industry leaders?

Core Direction

What our clients say about us

Core Direction

Positive and memorable experience for everyone involved!

We had the pleasure of working with Core Direction on the Dubai Airports 30x30 Fitness Challenge Programme. Their expertise and professionalism in organising and executing the month-long programme were truly exceptional. From seamless logistics to engaging activities, Core Direction ensured that every detail was meticulously planned and executed to perfection.

Khulood AlMarzooqi
Head - Employee Engagement & Wellbeing
Core Direction

The Centurion Warriors Challenge was a game-changer!

The Challenge motivated us to get up and move more, and the support from the team kept us accountable and energized throughout the entire month. We feel healthier, more focused, and closer to our colleagues across the globe as a result of this wonderful program. Thank you to the Core Direction team, especially to Dwayne whoโ€™s been exceptionally supportive from beginning to end of our challenge.

Joan Donayre
Wellness Champion & HR Development Executive at Centurion Group
Core Direction

Invaluable Wellness Program Partner

Since February 2024, Core Direction has been a vital asset to our wellness program. Their expertise, advanced technology, and engaging leaderboards have motivated our team and fostered a health-conscious workplace. Their swift responsiveness and inspiring professionalism have ensured our program's success. We are grateful for their genuine commitment and positive outlook.

Tatiana Georgitsis
Al Laith Marketing and Reputation Manager
Core Direction

Centurion's fitness success powered by Core Direction

The Core Direction app was instrumental in helping Centurion facilitate its global company fitness challenge, which is a huge step in building company culture. Thanks, Dwayne and the Core Direction team, for aiding in achieving that goal.

Anthony Taiwo
Director at Trido Energy Services a Centurion Company

Platform Pricing

Challenge Only

One Time Fee
$1,500.00
100 Users
15.00 Per extra user

Standard

Total Annual Cost
$2,988.00
100 Users
$29.88 per user/year

Premium

Total Annual Cost
$10,118.00
100 Users
$101.88 per user/year
Platform Features
Communications Templates
Challenges & Leaderboards
Data Analytics & Reporting
Single Sign-on Integration
Staff Admin AccessUnlimitedUnlimited
Groups & Newsfeeds
Video Content Library
Discounts, Deals & Offers
Event Scheduling
Guestlist Management
Event Management Check-in App
Paid Events & Ticketing Fees Apply Fees Apply
Health & Fitness App
Health & Fitness App
Connect Wearable
Join Challenges
On-Demand Video Library
Deals & Offers Access
Event & Activity Booking Access
CORE PREMIUM Monthly Fee
Optional User Upgrade
$19.99$9.99
Create Challenges
AI Body Analysis & Reporting
AI Fitness Assessements
AI Fitness Trainer & Workouts
Additional Features
Dedicated Account Manager
Live Onboarding Workshop$300$300

It's Easy To Get Started..

Create Your Profile

Build your corporate community spaceโ€”free.

01

Customize

Add your logo, banners, and custom URL.

02

Invite Employees

Seamlessly onboard via CSV, invite link, or domain detection

03

Manage with Ease

Oversee events, challenges, and performance through the admin dashboard.

04

Sign up to our Free Events Newsletter

Stay connected with complimentary events happening across the UAE, offering your employees valuable opportunities to engage in wellness activities at no cost to your business.