Corporate Wellness

Connecting and inspiring employees regardless of age, gender, location, activity level or interest type. One platform for every 'body'!

Trusted by over 20k+ users
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Location Access

Discounted access to hundreds of sports, fitness, wellness & leisure location

Challenges & leaderboards

Gamification and point scoring designed to build community, promote social interaction and forge team spirit

Virtual Content

Curated On-demand virtual library with thousands of workout videos & educational podcasts

Discounted Access

Our Partners Network

Core Direction is connected to a coalition of more than 300 fitness, sport, leisure and adventure businesses across the UAE. As part of our corporate wellness plan you get access to;

  • Gifted Access Passes & Classes.
  • Exclusive access to special events
  • Discount of 15% - 60% on all listings
View our partners

Gamification & Point Scoring

Challenges & leaderboards

  • 1. Create a Challenge
  • 2. Invite Employees
  • 3. Track Engagement

How to earn points

By downloading our app and connecting your mobile phone or smart watch our technology will reward points for 5 key behaviors.

  • - Walk to earn Step Points
  • - Move to collect Active Heart Rate Points
  • - Watch Virtual content for On-Demand Points
  • - Book & Join listed activity for Check-in Points
  • - Schedule your wellness for Activity Points

Core Points scoring

A way to earn points for all.

Core Direction Health Coach App

Connect devices, track activity & build healthy habits.

Analytics & Reporting

Track your employees progress over time with our analytics dashboard. Collect data that helps you continously improve and tailor your corporate wellness program to your employees and incentivise them to live a happier healthier lifestyle.

  • See top performers and challenge leaders.
  • View most popular activites and facilities.
  • Track attendance and reward participation.
Register Your Interest

Virtual Content Library

Watch & Listen

Access an extensive library of Fitness, Health, Wellness & Educational videos and podcasts. Everything from high intensity workouts to relaxing guided meditations.

Core Points

Earn points by watching & listening to On-Demand videos and audios.


Wellness Management

Use our backend management system to schedule in-office, off-site or virtual activities for your employees with simple registration and attendance management.

  • Schedule one-off or recurring activities, free or paid.
  • Make activities as private or open to the public.
  • Track attendance and reward participation.
Register Your Interest

Our Partners

Dubai Sports Council
Expo 2020 Dubai UAE
Dubai Fitness Challenge
Dubai Municipality
Dubai Media City
HQ Worldwide Shows
Majid Al Futtain
Dubai Holding

Get Started Now

Create an inspiring wellness focused company culture.

Join our movement to inspire movement!