The AlUla Wellness Festival is unlike any other wellness event in the region.

Set against the breathtaking natural landscape of AlUla, the festival brings together movement, mindfulness and culture in a setting designed to slow people down, reconnect with the body and create meaningful shared experiences.

Core Direction was proud to be an event partner at the AlUla Wellness Festival, supporting the programme by curating and delivering leading movement and wellness talent from across the region to bring the experience to life.

Nine Days of Movement, Wellness and Connection

Over nine days, the AlUla Wellness Festival hosted more than 100 wellness sessions, offering participants a diverse and inclusive programme designed to appeal to all levels and interests.

Sessions included:

• Yoga
• Les Mills
• Pilates
• Zumba
• Sound journeys and floating sound baths
• Art therapy
• Afro beats and dance-led movement
• And more

Each session was designed to invite people to move, reset and connect, whether through high-energy classes, mindful movement or immersive sensory experiences.

Wellness in Truly Iconic Locations

What made the AlUla Wellness Festival truly special was not just the programme, but the extraordinary settings in which it took place.

Movement and wellness sessions were delivered across some of AlUla’s most iconic locations, including:

• Elephant Rock
• Banyan Tree AlUla
• Five Senses Sanctuary
• Habitas AlUla
• Shaden Resort
• Al Manshiya Plaza

These epic environments elevated each session, creating moments that felt grounding, memorable and deeply connected to place.

Curating Talent That Brings Experiences to Life

At Core Direction, we specialise in connecting exceptional talent with extraordinary environments..

For the AlUla Wellness Festival, we curated a diverse group of leading instructors and facilitators from across the region, each selected for their expertise, energy and ability to deliver inclusive, high-quality experiences.

The programme balanced:

• High-energy movement
• Mindfulness and recovery
• Creativity and expression

Ensuring participants could engage in wellness in a way that felt personal, welcoming and inspiring.

With Thanks

We extend our sincere thanks to RCU and Al Sayegh for their leadership in delivering the AlUla Wellness Festival. Their vision created the foundation for a world-class wellness experience, and we were proud to support the programme as an event partner.

Looking Ahead

The AlUla Wellness Festival is a powerful example of how place, people and purpose can come together to create meaningful wellness experiences at scale.

At Core Direction, we continue to partner with destinations, festivals and organisations to curate and deliver world-class movement and wellness talent that elevates experiences and leaves a lasting impact.

Looking to deliver a wellness or movement experience at scale?

We partner with destinations, festivals and organisations to curate leading talent and bring programmes to life. Get in touch to explore how we can support your next event.