In October 2022, Core Direction’s booking technology supported Expo Sports City with their Dubai Fitness challenge campaign which saw over 8000 people participate in a number of events over the weekend. Core Direction's booking technology played a pivotal role in supporting Expo Sports City during this exciting event.

Core Direction's booking platform, available at, facilitated the smooth management of bookings and attendance at the event. With an existing user base of over 20,000 users, new users can easily create an account and book free classes with a single click.

On-site, Core Direction's Check-In application, a QR code scanner, efficiently managed attendance at the event. During the EXPO Sports City weekend, Core Direction seamlessly managed bookings and attendance at various venues, further cementing their position as one of the top fitness activity booking providers in the region.

Surreal Water Feature: Expo Sport City Weekend saw the return of the very popular water feature yoga, which Core Direction ran during EXPO 2020 Dubai

Al Wasl Plaza: The iconic Al Wasl plaza held a variety of sessions from Bhangra Dance workouts, Breathing Meditations, HIIT Classes and Zumba

Garden in the sky: Held a once in lifetime experience in the form of a spin class above the EXPO 2020 site. The ride takes guests up 30m on a rotating circular platform where they complete a 45 minute spin class with epic views of EXPO & Dubai.

Jubilee Park: Was the site of a record breaking Rebound class hosted by Fitness First, it was the largest attended Rebound class ever! Les Mills also held multiple classes on the large Jubilee Park Stage.

Al Forsan Park: Ran multiple AC Milan football academies for under 18’s age groups.

Overall, the Dubai Fitness Challenge 2022 at the EXPO site was an unforgettable experience for fitness enthusiasts. Thanks to Core Direction's innovative booking technology and attendance management system, participants had a hassle-free and enjoyable time at the event. Core Direction is poised to continue to lead the way in the fitness activity booking sector with their cutting-edge technology and exceptional customer service.