As part of Dubai Fitness Challenge 30x30, Dubai Airports delivered 13 sporting events and fitness experiences in 30 days. From snow hiking, cycling, padel, running, basketball, yoga and more!

Core Direction was proud to partner with Dubai Airports in designing, managing and delivering this engaging programme for their teams from end to end.

An incredible month of energy, participation and momentum with nearly 300 team members taking part. Thank you to Dubai Airports for trusting Core Direction to help bring meaningful movement to life.

Why Employee Wellness Programmes Matter

Well-designed wellness initiatives don’t just encourage physical activity, they deliver measurable business impact. Study by Gallup quantified the cost of wellbeing in the workplace which affected sick days, performance, burnout and employee retention.

Another study by Aon highlighted that organisations that care about their wellbeing are 1.5 times more likely to stay with that employer.

Physical activity has also been proven to reduce symptoms of depression and anxiety, supporting better mental health, morale and job satisfaction.

When companies offer consistent, inclusive opportunities to move, the benefits extend far beyond fitness, strengthening culture, improving performance and increasing retention across the organisation.

That’s why Core Direction combines movement, technology and programme design to help organisations build more motivated, engaged and high-performing teams.

How Core Direction Supports Corporate Wellbeing

Core Direction partners with organisations to bring wellness to life through high-impact events and tailored programmes. Our support includes:

1. Unique activity settings. Snow hikes, beach workouts, rooftop yoga, studio sessions and more.
2. Tailored wellbeing programmes. Designed around company goals and employee needs.
3. One-off events or on-going programmes. From single experiences to campaigns delivered consistently throughout the year.
4. Full event delivery & operations. Instructors, logistics, on-site management and seamless execution.
5. Event booking & check-in system. Easy registration, attendance tracking and employee experience management.

A Month of Meaningful Movement

We’re proud to have partnered with Dubai Airports to activate this inspiring 30-day programme and bring people together through movement.

If your organisation is looking to deliver impactful wellness events or build a tailored programme, Core Direction can help you make it happen.

👉 Get in touch to create your next corporate wellbeing experience.