Core Direction is a Corporate Wellness Technology Platform that offers state-of-the-art solutions to connect office locations globally, fostering camaraderie and team spirit. The technology platform utilizes inclusive and holistic leaderboards alongside gamification algorithms to improve engagement, motivation, and inspiration among employees. This is achieved through a 5-point scoring metric that includes manual activity logs, booked activities, steps, active heart rate, and virtual content consumption.

Case Study Introduction

Centurion Group, a global entity with 33 locations worldwide, embarked on a mission to enhance employee well-being through a comprehensive wellness challenge. Core Direction was chosen to design and implement this initiative, leveraging our cutting-edge wellness platform to ensure inclusivity, engagement, and fairness. This case study examines the success of the Centurion Challenge and the pivotal role played by the Core Direction Platform.

Challenge Objectives

The Centurion Challenge aimed to:

• Promote Inclusivity: Make the wellness challenge accessible and appealing to a diverse workforce across various demographics.
• Encourage Participation: Drive high engagement from employees in all 33 global locations.
• Balance Competition and Fairness: Ensure an even playing field, allowing fair competition among employees with varying fitness levels and interests.
• Incorporate Diverse Activities: Offer a variety of activities to cater to different interests and fitness levels.
• Leverage Technology: Utilize digital tools to facilitate global participation, track progress, and provide real-time feedback.

Implementation

The Core Direction Platform was pivotal in addressing the objectives and challenges of the Centurion Challenge. Key features and strategies included:

• Private Centurion Profile: Creation of a private Centurion profile including the Centurion Logo, Banner & all company information.
• Simple Onboarding: All employees were invited via a unique link or QR code which automatically added them to the Centurion Private Profile.
• Onboarding Tutorials: Conducted by Corporate Wellness consultants, three onboarding tutorials for different regional teams (US & Canada, Europe & Middle East, Asia Pacific). These sessions provided a live run-through of the entire platform, along with a live Q&A to ensure employees could maximize the platform's use and how to inspire each other during the challenge.
• Global Accessibility: A robust digital platform that allowed seamless participation from all 33 locations, accommodating different time zones and ensuring 24/7 accessibility.
• Inclusive Engagement Tools: Features like a virtual leaderboard, community activities, and personalized progress tracking kept employees motivated and connected.
• Diverse Activity Options: A wide range of activities, from walking and yoga to high-intensity interval training (HIIT) and mindfulness sessions, ensuring something for everyone.
• Real-Time Data and Analytics: Continuous monitoring and feedback displayed on a real-time dashboard to keep management informed on the Centurion Challenge process.

The gamification aspect included a 5-point scoring metric:

• Manual Activity Log: Employees could add activities manually choosing from 50 different types of fitness consumptions to inspire not only themselves but the community around them, earning 7 points per day.
• Step Tracking: Steps were tracked through the Core Direction Health Coach App allowing for a user's smartphone or wearable to sync data onto the platform, earning 1 point for every 1,000 steps, up to a maximum of 10 points per day.
• Active Heart Rate: Employees could connect their wearable devices and earn 1 point for every 3 minutes their heart rate was elevated within the active heart rate zone, up to 10 points per day.
• Activity Booking: Booking physical activities through the Core Direction marketplace or the Sirocco Private Profile offered inspired users to earn 7 points, with an additional 3 points for checking in at the activity, up to 10 points per day.
• Wellness Content Consumption: The fully equipped Core Direction On-Demand Video content library gave users access to a wealth of educational & fitness videos to earn up to 3 points per day.

Outcomes from Centurion Wellness

• High Participation Rates: Over 60% of Centurion Group employees participated in the challenge, demonstrating the broad appeal and accessibility of the platform.
  • Total Employees: 500
  • Challenge Duration: 31 days
  • Registered Employees: 308
  • Gender Distribution: Males 71%, Females 20%
  • Active Employees: 213
  • Engagement Rate: 61.60%
• Diverse Engagement: Employees from various demographics actively engaged in the challenge, reflecting the inclusive nature of the technology platform and tools provided.
• Improved Well-Being: Post-challenge surveys indicated significant improvements in physical and mental well-being among participants, with many reporting increased energy levels, reduced stress, and a greater sense of community.
• Positive Feedback: Feedback from participants highlighted the user-friendly interface, the variety of activities, and the motivational features of the Core Direction Platform as key factors in their sustained engagement.
• Sustained Impact: Many employees expressed a desire to continue their wellness journey, citing the challenge as a catalyst for long-term lifestyle changes.

Activity Metrics for the Centurion Warriors Challenge:

• Total Core Points achieved: 58,284
• Average Core Points per Employee: 274
• Total Steps achieved: 80,954,300
• Average Steps per active Employee: 380,067
• Average Daily Steps per active Employee: 12,260
• Total Activities Logged: 1,321

Analysis

The Centurion Challenge effectively addressed the objectives outlined above by promoting physical activity and mental well-being among employees. The comprehensive onboarding sessions ensured that employees were well-prepared and motivated to engage with the platform. The diverse point-scoring methods encouraged participation in various activities, making the challenge inclusive and appealing to a wide range of individuals.

The high engagement rate (61.60%) and substantial physical activity (80,954,300 steps) indicate that employees were motivated to improve their health and well-being. The average daily steps (12,260) suggest that employees incorporated regular physical activity into their routines. Additionally, the diverse activities logged, and points earned reflect a holistic approach to wellness, addressing both physical and mental health.

Conclusion

The Centurion Challenge successfully promoted physical activity and wellness across a global employee base. The innovative use of the Core Direction Platform gamification, diverse point-scoring methods, and extensive engagement through various activities and on-demand content ensured high participation and impressive results. With a total of 80,954,300 steps recorded, the challenge not only fostered a culture of health and fitness but also highlighted the potential for future wellness initiatives within the organization.

Testimonial

“The Core Direction app was instrumental in helping Centurion facilitate its global company fitness challenge, which is a huge step in building company culture. Thanks, Dwayne and the Core direction team, for aiding in achieving that goal.”

Antony Taiwo
Director at Trido Energy Services, a Centurion Company.