#Dubai30X30
Corporate Challenge

A private, branded 30-Day Challenge & Leaderboard for your employees along with supporting wellness focused features from our leading wellness app.

Dubai Fitness Challenge

Trusted app partner 2023

Core Direction

Why Participate is #Dubai30x30?

Core Direction

Unite your teams!

Dubai's diverse community unites through the universal joy of physical activity, transcending nationalities, cultures, creeds, genders, and age groups to foster connection and wellness.

Core Direction

Improve Employee Wellbeing

A recent study shows physical activity is 1.5 times more effective than medication for mental health, and with 75% of employees experiencing burnout, isn't this a compelling reason to join?

Core Direction

Support a Government CSR Initiative

Launched by Crown Prince Sheikh Hamdan in 2017, the Dubai Fitness Challenge aims to make Dubai the most active city in the world, inviting residents to support this initiative by committing to their own wellbeing.

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Key Challenge Features

Explore our yearly corporate solution for more features

Private 30x30 Challenge

Inspire employees with a 30-minute activity challenge and private leaderboard, boosting engagement through a 5-point scoring system.

Learn About Challenges

Employee Activity Diary

An integrated wellness calendar that allows employees to earn points for creating their own activity and inviting others to join.

Learn more

Custom Branded Profile

Your private corporate profile is a fully customisable space where your activities, challenges and more are listed for employees to see.

Explore Profile

Data Analytics

Track engagement, attendance, gamification metrics and demographic data to drive community engagement and results through data insights.

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Booking Engine

Manage wellness activities and events with our booking, attendance management feature, and check-in application.

Explore Activity Booking

On-Demand Video Library

Inspire employees anytime with our wellness content library, dedicated to educating, motivating, and inspiring their 30X30.

Explore On-Demand

Core Direction

#Dubai30x30

2023 Challenge Success

Thousand

Challenge Participants

Million+

Steps in 2024

+

Corporate Clients

"Core Direction's expertise and technology have transformed our wellness program, motivating our team and enhancing workplace health."

Core Direction

Tatiana Georgitsis:
Al Laith Marketing and Reputation Manager

Challenge only vs Yearly Pricing

30x30 Challenge only

^$ 1500

One time payment

30 Days Access
Full Employee Management System
Post DFC Challenge Report
Unlimited Employees
Unlimited Challenges

Core Yearly Subscription

^$ 500

Per month, billed monthly

Year Round Access
Full Employee Management System
Post DFC Challenge Report
Unlimited Employees
Unlimited Challenges

30x30 Schools Only

^$ 99

Per year, billed monthly

Year Round Access
Faculty, Student & Parent Mgmt System
Post DFC Challenge Report
Unlimited Members
Unlimited Challenges

Yearly Subscription

Includes Checked Platform Features

Employee Management Backend
An easy to use backend portal to manage your entire wellness programme in one place.
Data & Analytics Dashboard
Get real time data across all your employees, including their interests, daily activity data and more.
Engagement Reporting
Download reports on-demand from our admin dashboard whenever and wherever you need them.
Complete Data Privacy & Security
Employee data is stored securely in line with UAE data sharing regulations.
Private & Secure Corporate Profile
Your profile will not be visible to any users who are not a part of your corporate.
Bulk Employee Invite & Onboarding
Add your employees to your private corporate profile in any of 3 easy methods.
Employee Communication Templates
A bank of email & message templates you can use to engage, invite and manage your employees.
Employee Health Coach App
The employee facing app which tracks and gamifies health data such as steps, active heart rate and more.
Gamification, Challenges & Leaderboards
Create unlimited Challenges with leaderboards to gamify your employee's experience.
Wearable integration for health tracking
Our employee Health Coach app connects to 95% of all wearable devices.

Event & Activity Management Tool
Manage your corporate wellness events and activities seamlessly.
Event Management & Check-in App
A mobile app where you can quickly and easily check in your team to activities to manage attendance.
Groups & News Feed Communications
Create custom groups and update group members through a communication feed.
Manage Corporate Deals & Offers
Add redeemable deals and offers to your corporate profile.
Virtual Content Library Management
Upload private video content for staff training and education and provide your employees with access to over 800 pieces of wellness content.
Process Payments
Upgrade to create packages and process payments for activities, processing charges applicable.
Add Employees by Domain
Automatically add employees from your organization by detecting the domain on their email address, the easiest way to add users.
White Labeled Health App
A custom whitelabelled application available on app stores for your employees to download.
White Labelled Employee Portal
Whitelabel your web experience to fit your company branding and sit on your company domain.
Dedicated Wellness Consultant
Upgrade to get a dedicated team member to help with the implementation of your wellness program.

It's Easy To Get Started..

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Create Account

Create your Core Direction profile & build your corporate community space.

01

Customize Profile

Customise your private profile with your logo, banner image, custom URL and more.

02

Invite Employees

Easily invite your employees through CSV upload, invite link or domain detection.

03

Manage Program

Monitor & manage your 30x30 challenge through the admin dashboard.

04

Request a Callback