Join the Challenge and take the first step towards a fitter, healthier, and happier you.
How to Participate?
Download the Core Direction App and...
Steps
Earn step points for every step you take throughout your day, for every 1000 steps you'll earn 1 Core Point up to a maximun of 10 points per day.
Heart Rate
Connect your heart rate monitor and get moving, earn 1 core point for every 3 minutes of elevated heart rate up to a maximum of 10 points per day.
Activity Diary
Create an activity on your personal activity diary and invite your friends to earn up to 7 points per day maximum!
Book Activity
Book an activity on the Core Direction platform and check in when you arrive to earn 10 points!
Wellness Videos
Watch a video from our on-demand video library to earn 3 points up to a maximum of 3 points per day.
How to enter the prize draw?
All users who earn over 625 points in the challenge will be automatically entered into the prize draw where winners will be selected at random.
- Create a Core Direction Account
- Join the Health & Happiness Challenge
- Score over 625 Core Points or 5 Points per day average
- Attend the Health & Happiness Launch & Closing event and test complete health tests (optional)
What prizes can I win?
Winners will be selected at random from the prize draw, to enter the prize draw you must score 625 points or more on the Health & Happiness Challenge Leaderboard.
- 1st Prize: 30,000 DHS Cash Prize
- 2nd Prize: 20,000 DHS Cash Prize
- 3rd Prize: 10,000 DHS Cash Prize
- 4th Prize: 10,000 DHS Cash Prize
- 5th Prize: 10,000 DHS Cash Prize
- 6th - 30th Prize: 5000 DHS Cash Prize
It's Easy To Get Started..
Download App
Create your account & build your profile.
Connect Device
Connect your phone or wearable device. Click here to find out how.
Join Challenge
Click on the Join Challenge button. Join Challenge
Earn Points
Earn points for steps, active HR, logging activities and more.
Challenge Terms & Conditions
1. Eligibility:
Participants must be at least 18 years old and residents of the UAE to be eligible for the prize. Employees of the Dubai Health Authority, Core Direction, and their immediate family members are not eligible to win prizes. Participants must register through the official app/platform to be eligible for the challenge.
2. Challenge Duration:
The challenge will start on 9th September 2024 and end on 12th January 2025. Any points earned outside of these dates will not be counted towards the challenge.
3. Participation Rules:
Participants must use the official app to track their steps, heart rate, or other fitness metrics. Core Points must be earned through legitimate physical activity. Any form of data manipulation will lead to disqualification. Core Direction reserves the right to audit participant data to ensure fairness.
4. Prize Draw Rules:
Only participants who score 625 points or more during the challenge will be entered into the prize draw. Leaderboard position does not guarantee a prize; winners will be selected randomly through the prize draw.
5. Prizes:
Cash prizes will be distributed directly by the Dubai Health Authority (DHA). Core Direction is not responsible for the distribution or delay in prize payments by the DHA. Prizes are non-transferable and cannot be exchanged for other items or services.
6. Prize Claim Process:
Winners will be required to submit a valid UAE Resident ID to claim their prize. Winners will be notified via the email address provided during registration.
7. Disqualification and Fraud:
Any participant found to be cheating, using multiple accounts, or otherwise manipulating their Core Points will be disqualified. Core Direction reserves the right to disqualify any participant at its sole discretion if fraudulent activity is suspected.
8. Data Privacy:
By participating in the challenge, participants consent to the collection and use of their personal and fitness data as outlined in Core Direction’s Data Privacy Policy. Participant data may be shared with the Dubai Health Authority for the purposes of prize distribution and challenge verification.
9. Liability:
Core Direction and the Dubai Health Authority are not responsible for any injuries, damages, or losses sustained during the challenge. Participants should consult their healthcare provider before undertaking any fitness activity, particularly if they have any existing medical conditions.
10. Modifications and Cancellations:
Core Direction reserves the right to modify or cancel the challenge at any time due to unforeseen circumstances. Any changes to the challenge will be communicated to participants through the official channels (app, email, or social media).
11. Governing Law:
These Terms & Conditions are governed by the laws of the UAE. Any disputes arising from the challenge will be subject to the jurisdiction of UAE courts.